A lot of people consider SEO as one of the most difficult aspects of marketing to succeed in. That’s why it has a bad reputation.
Of course, SEO is not that simple. However, it is also not true that improving your SEO rankings is impossible. You can have a super complicated and long-term tactic that is going to land you as the first search result when it comes to your SEO tactic. You can also have a simple and short-term SEO tactic that simply helps improve your rankings. It does not have to be extremely complicated and it can be done in several hours.
Aside from hiring a digital marketing agency Brisbane, here are several small ways to improve your SEO rankings:
Republish and Update Older Content
For all aspects of your marketing tactic, efficiency is key. This includes your social, SEO, and content strategy. You do not really have to write new content regularly if you’ve got blog posts already on your site. Do you have an article a couple of years ago that did great but it is now getting lower page views every month?
You can bring that article back rather than leaving it to die.
You can search through your old articles to see if you can update a couple of them. You can even simply make them better and then republish them. In addition to that, you do not even have to make a new article, you can simply modify that publish date of the article to the date that you want to publish it.
This will save you a lot of time since you won’t have to make new content every single time.
Do Not Skip Out on Your Meta Description
Though your meta description does have nothing to do with your SEO ranking, it does have an impact on whether or not users click on your content. You can improve your SEO ranking by having a great meta description that makes users feel like it is impossible not to read your content.
For those who don’t know, a meta description is an excerpt that goes under the title of a post or page on Google.
Fix Broken Links
This might not appear like a great deal. However, your users and Google are going to be dissatisfied in you if your content is filled with broken links that direct to 404 pages.
On the side of users, you are generating a bad user experience if they want to watch another video or read another article and the links are broken. If that user is new to your brand, he/she is going to make a judgment that you aren’t really reliable.
Make Sure Your Content is Readable
The page duration is one aspect of the ranking factor of your page’s SEO. For those who don’t know, page duration is the term used for how much time a user spent on your website. There are a couple of approaches to ensure that users do not bounce off of your page.